Melanie Prevost

Associate Director, ASC Solutions, at Zimmer Biomet

Melanie Prevost’s journey within the healthcare industry is deeply rooted in her DNA. With over two decades of experience in marketing and advertising, she has seamlessly navigated between two distinct realms: the healthcare sector itself and the advertising agencies serving it. Her career began in communications at Medtronic Spine and Biologics, where she gained firsthand insight into the inner workings of the healthcare landscape. Transitioning back to the agency side, Prevost assumed a pivotal role in leading a prominent healthcare account, orchestrating impactful campaigns that resonated with audiences across the industry. After twelve years, she embarked on a new chapter of academic pursuit, enrolling at Arkansas State University where she completed her Master of Science, Strategic Communications, further extending her expertise in the field. Today, Prevost leads all national marketing for Zimmer Biomet’s ASC Solutions, where she continues to innovate and shape the future of healthcare marketing. Her unwavering commitment to healthcare excellence and her prowess in marketing and communications continue to shape her journey as a trailblazer in the industry.

1:45-2:35 p.m.

Wednesday April 24, 2024

Design Considerations: Developing Products for the ASC Environment

A major shift is happening within the orthopedic device space. More procedures are moving out of the hospitals and into ambulatory surgical centers (ASC). With this shift comes a different set of demands from orthopedic device manufacturers, from instruments to implants to other surgical equipment. Further, product packaging, sterilization concerns, and available space are all factors impacting the development of these technologies. Hear from representatives who are intimately involved with this transition and what aspects they have identified as needing to be addressed.

Moderated by Paul Bryant